Hiring a Digital Marketing Company vs. Hiring an In-House Employee
Marketing is absolutely a task best left to a professional. In today’s world your presence both on and offline is crucial to your business success, no matter what industry you’re in. Whether you’re looking for a new client base, a new market, or strengthen your existing client relationships, solid marketing strategies can make all of the difference. But the question remains, do you hire an in house employee? Or should you outsource a digital marketing company? In both cases you’re making a smart step in the right direction, but we can help break down the pros and cons of both.
Benefits of hiring a digital marketing company
Marketing firms are not a new concept by any means, but in the last couple of years the landscape has dramatically shifted in a great way. A digital marketing company provides you with a full range of professionals who can handle different parts of marketing based on unique skill sets. It becomes a one stop shop for your marketing and social media needs, and you can rest easy knowing that your business is taken care of. When you hire a digital marketing company, here are a few benefits:
- Myriad of marketing skills vs. limited skill set
- More affordable price point
- Access to more software not billed internally
Benefits of hiring an in-house employee
While a marketing company provides you with a full range of people in different skill sets and positions, sometimes you don’t need all of that. Sometimes what you need can be accomplished by one dedicated person employed directly by your business to handle the ins and outs of your marketing needs. This can be achieved directly in office or as a remote position depending on the needs of the business, but this sort of relationship means you have more creative control over the content, as well as a direct communication channel when needed. Here are a few benefits to hiring an in-house marketing employee:
- The employee is available within work hours
- You are able to hire based on exactly what your needs are
- Direct line of communication with your marketing professional
Victoria Digital Marketing’s online marketing skills and experience
When considering your marketing needs, we might be biased, but VDM has you covered. With a wide range of copywriters, SEO professionals and on the ground experience, our team is prepared to take on your projects no matter the scale, and our work speaks for itself!
Website design and development
A website is no longer optional anymore. So much of our business is done online that not having a dedicated webpage to showcase your business is an immediate red flag. Having a home page where you can find even the most basic of information, with links to more detailed info, is essential, and our team knows that. We can work with you on desktop and mobile friendly website design that is easy to navigate, simple to find, and can give your clients a clear indication of what you have to offer.
Search engine optimization
What good is a website if no one can find it?! There are millions of websites filled with information, and the only way to really sift through it all is through search engines. You need to ensure that you’re front and centre when people are looking for you, and that is achieved by search engine optimization, including analyzing the metrics of where your page falls in SEO rankings, and working to improve that using our well-proven methods.
Social media management
While many people struggle with the intricacies of social media management, our team are proven pros who can take on everything! From copywriting monthly and weekly posts, scheduling them based on engagement times we pull from analytics, and studying that analytic data to make sure your business performs to the best of its ability!
Paid ads
The team at VDM is Google AdSense certified, fully versed in sponsored Meta/Facebook marketing ads, with a penchant for eye-catching images paired with well flowing text that draws your audience in, and brings in new eyes onto your content, from the people who are looking for it.
Local SEO
Google runs the world now, and that’s something we here at VDM are well aware of! You can trust your business’ local SEO in our hands. We can make sure that your Google Profile page is fully updated, and immersed in the local search engine results with our local search engine optimization.
Connecting with likeminded creatives to provide full scale marketing services
If our team doesn’t have the expertise you’re looking for, you’re still in luck! We have a large network of likeminded creatives and partners that we work closely with to fill any sort of holes in your strategy.
VDM: We’re Your Digital Marketing Company
We hope that you have made some decisions regarding your hiring needs. If you should choose to go with a digital marketing company, Victoria Digital Marketing is here for you! As we mentioned, our team is primed and ready to sit down and make a strategy that can build your client base and put your business on the forefront of everyone’s minds. Book a consultation today!
