Project Scope
Website Design & Branding
Tracy Watson, a dynamic communications specialist with a vast background in education and marketing, inquired about a brand new website for her company designed by Victoria Digital Marketing. Working together, we identified her key messaging and branding, aligning her with the lighthouse imagery, navigation through a changing tide, and utilizing her favorite color red to build her a mobile-friendly, SEO optimized wesite that truly reflects her passion, professionalism, and brand. We designed Tracy’s logo, built out a presentation for brand guidelines, and business cards with a dynamic QR code leading to her brand new WordPress website. Lastly, we provided Tracy with a PDF handbook on how to perform website and content updates, providing her with freedom and education on CMS management.
