Starting a new business is exciting but it can also feel like a lot to juggle. From registering your business and building a website to setting up social profiles and finding community support, there’s a lot to think about before launch day.
At Victoria Digital Marketing (VDM), we work with entrepreneurs and small business owners across Greater Victoria who are ready to bring their ideas to life. Whether you’re opening a mortar shop, launching a home-based service, or building your brand online, here’s your step by step guide to getting started the right way.
Choose and Register Your Business Name
Before you do anything else, secure a business name that reflects your brand and is legally available in British Columbia.
Here’s how:
- Search BC’s official Name Request system to ensure your business name isn’t already taken.
- Check domain name and social media availability ideally, you’ll want a consistent name across all platforms.
- Once approved, register your business with BC Registries and Online Services and apply for your municipal business license through the City of Victoria or your local municipality.
Secure Your Domain and Hosting
Your website will serve as your digital storefront, even if you don’t sell products online.
Tips for getting started:
- Choose a domain that matches your business name.
- Register and host your domain through our trusted partner, Hosting Nation.
- They offer reliable performance, strong security, and excellent customer support — everything you need to get your website up and running smoothly.
Once your domain and hosting are set up, you’re ready to start building your site.
Build a Professional Website
A strong website helps customers find you, builds trust, and tells your story. Whether you’re using WordPress, Squarespace, or Shopify, focus on:
- Clear service descriptions and contact details
- Mobile-friendly, responsive design
- Fast loading speed and secure (HTTPS) setup
- SEO-optimized content with local keywords (e.g., Victoria BC, Vancouver Island, local business)
Need help with design or digital marketing strategy? The team at Victoria Digital Marketing can help you launch a beautiful, search-ready website built for growth.
Create and Claim Your Social Media Profiles
Your social channels are your connection to your audience. Even if you’re not posting daily, it’s smart to secure your handles early for brand consistency.
Start with:
- Google Business Profile — crucial for appearing in local searches
- Instagram — for brand storytelling and visual updates
- Facebook — great for local engagement
- LinkedIn — ideal for professional credibility
Keep your profile photos, bios, and links consistent across all accounts to strengthen your brand identity.
Get Your Licenses, Permits, and Insurance in Place
Depending on your business type, you may need additional permits or coverage. Common essentials include:
- Municipal business license (City of Victoria or your district)
- WorkSafeBC registration if hiring staff
- Business insurance for liability, equipment, or property protection
Join Local Networking Groups
One of the best ways to grow your business in Victoria is to connect with other local entrepreneurs. Networking helps you build relationships, learn from peers, and gain visibility in the community.
We recommend joining:
- Think Local First Victoria — a network dedicated to supporting locally owned businesses.
- Greater Victoria Chamber of Commerce — offering business advocacy, networking events, and professional resources.
These organizations are excellent places to meet other business owners, promote your brand, and feel connected to the local business ecosystem.
Plan Your Marketing Strategy
Once your foundations are in place, it’s time to reach your audience. A clear marketing plan helps you attract new customers and build long-term growth.
Your starter marketing checklist:
- SEO (Search Engine Optimization) — to rank on Google for local keywords
- Google Ads or social media advertising — for targeted traffic
- Email marketing — to nurture leads and stay connected
- Content creation — blogs, short videos, and social posts to showcase expertise
If you’re not sure where to start, contact Victoria Digital Marketing, we specialize in helping new businesses establish their digital presence and grow locally.
Final Thoughts
Starting a business in Victoria, BC takes planning, patience, and community but you don’t have to do it alone. By laying a solid foundation with the right tools, licenses, and marketing strategy, you’ll be well-positioned for success.
At Victoria Digital Marketing, we love helping new businesses grow from idea to impact. If you’re ready to launch your brand with confidence, reach out today and let’s get your business seen, supported, and thriving.
